What Is A Print On Demand Business 2023?

Online, there are various types of eCommerce businesses that have gained popularity. From dropshipping shops to handmade goods, subscription boxes, and many more, there are numerous choices if you're considering opening your own eCommerce store.

One of these alternatives is print-on-demand products. If you've stumbled upon print-on-demand products while conducting your eCommerce research or are contemplating if pod business is the appropriate approach for you, you're in the correct spot. Our specialists have compiled all the essential information regarding print-on-demand, such as What is a Print On Demand business, how it functions, and how you can sell print-on-demand items for a profit. Let's dive in!

What is a Print On Demand business?

We would like to take our first step by giving you the answer to "What is Print On Demand business" - Print on demand meaning. There's this type of eCommerce business that is often mistaken for POD business, which is Dropshipping. To gain an in-depth understanding of these two kinds, read the information below.

POD (Print-on-demand) is basically a dropshipping model, but it differs from traditional dropshipping because products are only printed and shipped after an individual order is received. Essentially, print-on-demand is like white-label dropshipping that allows you to customize and add your logo or design to apparel, accessories, and other products when each customer places an order.

Dropshipping models, on the other hand, have products pre-stocked and ready to ship as soon as an order is placed. When an order is received by the dropshipping company, they locate the product in the warehouse, package it, and ship it to the customer.

When comparing dropshipping to print-on-demand, dropshipping is generally a faster process since the items are already finished and ready to go. Print-on-demand items, on the other hand, require printing with custom designs before they can be shipped.

In both print-on-demand and traditional dropshipping, the eCommerce owner does not hold or store the inventory. This responsibility is outsourced to a third party that fulfills the order. Dropshipping businesses allow eCommerce business owners to handle the initial sale but pass the rest of the responsibilities to the dropshipping company.

The advantages and disadvantages of POD business 

Now you know What Is A Print On Demand Business. Next, we would like to present to you the benefits and disadvantages of POD business. Look at the table below.



Low startup costs: POD eliminates the need for pre-ordering inventory, which reduces the initial investment required to start the business. This allows entrepreneurs to start a business with minimal upfront costs.

Limited control over quality: With POD, you have limited control over the quality of the products since you rely on a third party to print and ship the products. This can result in quality issues, such as poor print quality or damaged products.

No inventory management: Since the products are only printed when an order is placed, you don't need to worry about managing inventory or storage space. This saves you the hassle of stocking and handling products.

Lower profit margins: Since the cost of printing and shipping products is passed onto the POD supplier, the profit margins can be lower compared to other eCommerce business models.

Customization: One of the biggest advantages of POD is the ability to customize products with unique designs, logos, and text. This enables you to offer personalized products to your customers.

Longer delivery times: Since products are only printed once an order is received, delivery times may be longer compared to pre-stocked products. This can affect customer satisfaction and lead to negative reviews.

Wide range of products: POD offers a wide range of products, including apparel, accessories, home decor, and more. This provides an opportunity to offer a diverse range of products to your customers.

Limited product options: While POD offers a wide range of products, the customization options may be limited. This may result in a lack of product variety, which can limit customer appeal.

How does POD (Print-on-Demand) function?

POD (Print-on-Demand) is a business model that enables entrepreneurs to create and sell custom-designed products without having to hold inventory or invest in expensive printing equipment. Here's how it typically works:

1. Choose a print-on-demand platform

Entrepreneurs select a print-on-demand platform that specializes in the type of products they want to create, such as apparel, mugs, phone cases, or wall art. Examples of print-on-demand platforms include Printful, Teelaunch, and Gooten.

2. Create designs

The entrepreneur creates a design using software like Photoshop or Canva, or hires outsourced graphic designers to do it for them.

3. Upload designs to the print-on-demand platform

The entrepreneur uploads their designs to the print-on-demand platform and selects the products they want to sell, such as t-shirts or hoodies.

4. Set prices and margins

The entrepreneur sets the prices for their products and decides on the profit margin they want to make.

5. Promote and sell

The entrepreneur promotes their products on their own website, social media, or other sales channels. When a customer makes a purchase, the print-on-demand platform automatically fulfills the order by printing the product, packaging it, and shipping it directly to the customer.

6. Receive payment

The print-on-demand platform handles the payment processing and deducts its fees, while the entrepreneur receives the remaining profits.

Is it hard to find ideas for print-on-demand products?

Finding design ideas for print-on-demand products can be challenging, but not need to worry, below are our suggestions for creative and unique designs. 

- Trend research: Stay up to date with the latest fashion, pop culture, and design trends by browsing social media, blogs, and fashion magazines. Look for patterns, colors, and themes that you can incorporate into your designs.

- Niche research: Research your target audience and identify the types of products and designs that they are most likely to buy. For example, if you are targeting cat lovers, you might create designs featuring cute cats or funny cat puns.

- Keyword research: Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular search terms and topics related to your niche. Use these keywords to create designs that are optimized for search engine traffic.

- Competitor research: Check out your competitors' websites, social media pages, and marketplaces like Etsy, Amazon or Printerval to see what types of designs are popular in your niche. Identify gaps in the market and create designs that stand out from the competition.

- Collaborate with designers: Partner with freelance designers or design agencies to create custom designs that align with your brand and target audience. You can find designers on platforms like Upwork, Fiverr, or Dribbble.

- Get inspired by your own experiences: Use your own interests, hobbies, or experiences to inspire your designs. For example, if you are a traveler, you might create designs featuring iconic landmarks or travel quotes.

The best Print-on-demand suppliers for you

There are many POD (Print-on-demand) suppliers available, but here are three popular ones that we would very much like to suggest.


Indeed, Printful is one of the largest POD suppliers that provide POD business owners with a wide range of products, including clothing, accessories, and home decor. They also integrate with many popular ecommerce platforms, such as Shopify and WooCommerce. Printful offers competitive pricing and high-quality products, making them a popular choice for many POD business owners.




Gooten is another popular POD supplier that offers a variety of products, including apparel, home goods, and gifts. They also offer a wide range of customization options, including various printing techniques, fabrics, and colors. Gooten has a user-friendly interface and integrates with many ecommerce platforms.




Printify is a POD supplier that offers a large selection of products, including clothing, phone cases, and mugs. They work with a network of printing partners, allowing for fast and efficient fulfillment. Printify also offers competitive pricing and a user-friendly interface.



Top reliable platforms for POD business owners

Last but not least in this post of finding the answer to the question “What Is A Print On Demand Business”, finding a reliable and prestigious POD platform with which you can build a long-term collaboration is also very important. Below are some of the most trending ones. 


Shopify is one of the most popular ecommerce platforms, and it also offers integration with several POD suppliers, including Printful, Gooten, and Printify. Shopify is known for its user-friendly interface, extensive app store, and strong customer support.




WooCommerce is another popular ecommerce platform that offers integration with several POD suppliers, including Printful and Printify. WooCommerce is a WordPress plugin, which means it requires a bit more technical know-how than Shopify. However, it's a powerful and flexible platform that can be customized extensively.




Etsy is a marketplace for handmade and unique items, but it also allows sellers to offer print-on-demand products. Etsy has a large and engaged customer base, and its platform is designed to make it easy to list and sell products. However, Etsy charges fees for each listing and sale, so it's important to factor that into your pricing strategy.




Printerval is also a marketplace where creative and independent designers from all over the globe come to sell their print-on-demand products, to turn their imaginative ideas into physical products so they can make a profit by selling them. Printerval's customer base is significant and actively involved, and the platform is specifically designed to simplify the process of listing and selling products.




Now that you have a clearer comprehension of the print-on-demand concept and What Is A Print On Demand Business, you may be prepared to initiate a business and start vending. Whether you're an individual entrepreneur or run a company with multiple staff members, establishing a print-on-demand product business is a worthwhile alternative to contemplate.

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